World Cup Draws Huge US TV Viewership
The World Cup has taken its place among the very largest sporting events for American television audiences.
The face-off between the US and Portugal drew 18.2 million people on ESPN, the network said, more than the total audience for all but one of the World Series games on Fox last year and more watched than any of the NBA Finals games on ABC this year, according to Nielsen. Including the 6.5 million watching the game in Spanish on Univision, a total of 24.7 million viewers watched the game -- the same number that tuned into the World Cup final in 2010 on ABC and Univision. The game was ESPN's most-viewed program ever outside of the NFL and college football, the network said. It beat the previous ESPN record for a soccer match, set by the 1999 Women's World Cup final. It also set a record for viewership on ESPN's online app, WatchESPN, with an average of 490,000 watching during any given minute, the closest measure to television ratings, ESPN said. ABC and ESPN are both owned by Walt Disney.
World Cup Draws Huge US TV Viewership US viewers learn to love the World Cup (FT)