Facebook Says It’s Sorry. We’ve Heard That Before.

Facebook offered up an apology to its users, after it came to light that the company had manipulated the news feeds of more than half a million people so it could change the number of positive and negative posts that appear from their friends.

This is hardly the first time Facebook has apologized for its behavior. Over its 10-year history, the company has repeatedly pushed its users to share more information, then publicly conceded it overstepped if an upset public pushed back.