Fox-Time Warner Could Own a Quarter of 18-to-49-Year-Old Cable Viewers

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A 21st Century Fox acquisition of Time Warner would create a high concentration of the all-important 18-to-49 TV viewing demographic within one media conglomerate, giving the joined entity significant pricing power over advertisers.

The new company would command 27% of total-day TV viewership across the top 15 cable networks, and 24% of it among the 18-to-49 demo, said Kannan Venkateshwar, analyst at Barclays.


Fox-Time Warner Could Own a Quarter of 18-to-49-Year-Old Cable Viewers