Effective Policy Communication in the Age of Information Overload and YouTube

[Commentary] We live in an age of Information Overload, with over 2 billion Internet users and the rise of social media, there is far more information than we can possibly process.

Governments should consider engaging more actively in the “marketing” and image making of its policies, taking advantage of emerging image and video-oriented communication technologies instead of solely adhering to its traditional ways of communication.

Tailoring government strategy to our current information-rich environment will be critical to successful policy implementation.

[Ahn is Assistant Professor, Department of Public Policy and Public Affairs, McCormack Graduate School, Governance Studies]