For Internet celebrities, net neutrality proves a cause célèbre

Online video personalities are joining together to advocate for equal treatment of Internet traffic, aiming to stop the US government from allowing what they worry will be fast and slow lanes for delivering content.

The video creators are signing an online petition that will be submitted to the Federal Communications Commission, which is now considering new "net neutrality" rules governing how broadband providers route Internet traffic. Some stars have posted videos about the issue to rally their legions of fans. Organizers hope the new effort will raise the visibility of online video creators and the scope of their industry with regulators.