Stephen Colbert Has a Mock Feud With Google Over Search Results

Google has lately been trying to increase the direct answers it provides users -- presumably in the hope of keeping people on the site longer, so they can see more ads. That appears to be a change in mission from organizing links and makes Google act more like a publisher of information. As Danny Sullivan explained on his site Marketing Land, “The challenge Google faces is that it really doesn’t ‘know’ anything -- it only gets answers from others, and those answers, not vetted by human beings for accuracy, can be wrong.”