Execs Share AT&T Vs. Verizon Mobile Video Strategies

AT&T seems to view mobile video primarily as an extension to traditional linear video programming, while Verizon appears more interested in developing totally new offerings that are independent of traditional video subscriptions.

AT&T sees an opportunity to differentiate its mobile video offerings based on its planned merger with DirecTV and a unique combination of network assets. The carrier is building a “video-centric” network and will move to multicast wireless distribution “as the ecosystem develops.” Verizon downplayed the idea of extending linear video subscriptions to mobile devices, instead pointing to their deal with the National Football League as an example of “the kind of content deal we’re looking for.”