Shopping, Productivity and Messaging Give Mobile Another Stunning Growth Year

In 2014overall app usage grew by 76 percent. Shopping, Utilities & Productivity, and Messaging experienced triple-digit growth and were the key drivers.

Sessions in shopping apps on iOS and Android increased by a whopping 174 percent year-over-year. On Android alone, the shopping category increased by 220 percent. Every app store category has again seen session growth in 2014. While 2013 was the year messaging apps took off, 2014 was the year retail came to mobile in a big way. As our mobile devices become more and more a part of our everyday lives, we are increasingly using them for always-on shopping, working, and communication.