New Clues

[Commentary] Fifteen years ago, four of us got together and posted "The Cluetrain Manifesto" which tried to explain what most businesses and much of the media were getting wrong about the Web. These "" come from two of the authors of that manifesto, and of the book that followed.

We, the People of the Internet, need to remember the glory of its revelation so that we reclaim it now in the name of what it truly is. The Net’s super-power is connection without permission. Its almighty power is that we can make of it whatever we want. It is therefore not time to lean back and consume the oh-so-tasty junk food created by Fools and Marauders as if our work were done. It is time to breathe in the fire of the Net and transform every institution that would play us for a patsy.

[Doc Searls and David Weinberger are fellows at the Harvard Berkman Center for Internet & Society]