How Medium Is Revolutionizing the Press Release

Medium’s pitch to politicians and political groups will be simple: It’s for thoughts that can’t fit into a 140-character tweet and are meant to be read more deeply than a Facebook post. The site is genre busting on the social Web: a mashup of the social-sharing aspects of Twitter, with the build-it-yourself ethos of Wordpress, but with a reverence for long-form writing, like The New Yorker.

That anyone can publish on Medium makes it more difficult to describe the story types a user might find on a site. For politicians, posting on Medium is like posting native advertising content, but without the price tag. As the White House has shown, it’s increasingly easy to circumvent the traditional press in order to articulate an idea. Politicians are becoming publications.