‘House of Cards’ Deals Broadband Traffic Bump

Netflix doesn’t report viewing data on a show-by-show basis, but a new report from bandwidth management firm Sandvine illustrates how the debut of season three of Netflix original House of Cards correlated into a traffic bump for at least one Internet service provider over the weekend of Feb 27. According to data gathered by Sandvine from an unnamed North American fixed network operator, traffic levels jumped between 10 percent to 15 percent on Friday and Saturday, and between 30 percent to 35 percent on Sunday, March 1, versus traffic levels seen during the prior week. The new season of House of Cards premiered on Friday, Feb. 27.