Dispatch from the Mobile World Congress: Mobile Is the New Frontier for Privacy

2015's Mobile World Congress is noteworthy because for the first time ever, it featured a panel session on privacy. With the title "Ensuring User-Centred Privacy in a Connected World," this session -- which was cleverly masterminded by GSMA's Director of Privacy, Pat Walshe -- was a unique platform to bring up the issue of privacy among an audience busy with developing and selling cool products, devices and services.

From the start, the discussion focused on trust. This is by far the best way to introduce the importance of privacy to an otherwise sceptical audience. Talk about privacy in legal and compliance terms and you will get nowhere beyond a few yawns. Raise the issue of trust and you will get people's attention. Mobile is definitely the new frontier for privacy.

[Eduardo Ustaran, CIPP/E, is a partner in the global Privacy and Information Management practice of Hogan Lovells]