Report: 44 Percent of US Adults Live In Cellphone-Only Households

According to new market research from GfK-MRI, more than four in ten (44 percent) of US adults live in households with cell phones but no landline telephones. The US “cell phone-only” population has expanded 70 percent since 2010, GfK reports in “Survey of the American Consumer” report. Back in 2010, 26 percent of US adults lived in cellphone-only households. That rose to 44 percent as of year-end 2014. Nearly two-thirds (64 percent) of young adult Millennials (born 1977-1994) rely solely on cellphones in their households. Corresponding figures for Hispanics, Generation X (born 1965-1976) and Baby Boomers (1946-1965) are 60 percent, 45 percent and 32 percent, respectively. In addition, 13 percent of “Pre-Boomers” live in cellphone-only households, according to GfK-MRI.

Breaking data out geographically, GfK-MRI found that “cellphone-only households are fairly evenly represented in the West (47 percent), Midwest (45 percent) and South (48 percent) but are much less prevalent in the Northeast (28 percent).” With cellphone penetration among US adults at 93 percent, smartphone ownership “skews heavily to Millennials and Gen Xers,” the market research company points out. Eighty-eight percent of U.S. Millennials and 79 percent of Gen Xers own smartphones as compared to 56 percent of Baby Boomers and 20 percent of Pre-Boomers, GfK-MRI says.