SoundCloud starts working with YouTube's partner to scan music for copyright infringement

SoundCloud has formed a new partnership to scan uploaded music for instances of copyright infringement, but the deal isn't necessarily about filing more takedown requests. Instead, the partnership with Zefr -- the same company YouTube works with -- will likely allow music labels to start making money off of their songs even when others have illegally uploaded them. Labels could, of course, just use the partnership to make more takedown requests, but the more interesting alternative is using Zefr the same way it's often used on YouTube: to let copyright owners claim content as their own and start running ads on it.