Broadcasters Shop at Home for Shows

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Walt Disney’s ABC will own or have a stake in almost 70% of its coming schedule, compared with 59% now and 48% in 2010. And it’s a similar story at Fox, where 68% of the network’s 2015-2016 lineup is produced or co-produced by sister companies at its parent, 21st Century Fox, up from 52% the previous year. CBS and Comcast’s NBC also try to own as much of their schedule as possible. CBS has ownership interests in 68% of its 2015-16 lineup, while NBC has 52%.

Owning shows is a priority because hits can generate revenue long after they have gone off the air by making money off reruns in the U.S. and internationally. With ownership also comes the ability to decide how a show will be exploited on other platforms such as video-on-demand and streaming services, all of which are increasingly important in capturing viewers and revenue.


Broadcasters Shop at Home for Shows