Setting the Online Video Record Straight

[Commentary] The writing is on the walls -- people are watching more online video and less cable television. I don’t mean to dispute that. However, as with any new field or advancement, there comes a lot of speculation. I’d like to set the record straight on a few topics surrounding the growth of online video creation, distribution and advertising that have been misconstrued or blown a bit out of proportion.

Fact: Online video ad spend is increasing and will continue to.
Fiction: Reach and frequency of online video is the same as traditional television.
Fact: Ad blockers will cost publishers.
Fiction: Cord-cutters are killing media companies.

[Michael Kohn is VP of marketing & platforms for ViewLift]