The 10 most important things from Apple's iPhone 6S event
Apple events can usually be referenced based on the one flagship they focus on: the iPad event, the iPhone event, the Apple Music event. That doesn’t work quite as well with Sept 9’s news-packed event. The company officially delivered on two long-overdue rumors: it refreshed the Apple TV, and it unveiled a giant, almost laptop-like iPad. The iPad Pro is a 12.9-inch behemoth with a matching stylus and keyboard, seemingly designed to fill the same market Microsoft is going after with the Surface.
The Apple TV set-top box is back with a new remote and deep Siri integration. Both have a new ecosystem of apps, including productivity tools and games. And both are coming out later this fall: the TV in October, the iPad in November. But the biggest news for most people will probably be the regular iPhone updates: the 6S and larger 6S Plus. While the design looks a lot like the last-generation iPhone 6, it’s been redesigned with better specs and a more complex “3D touch” interface.
The 10 most important things from Apple's iPhone 6S event What Marketers Need to Know From Today's Apple Event (AdWeek) Here's everything you need to know about the apple tv update (Fast Company) The new Apple TV: Is Apple thinking bigger than Netflix? (Vox)