Study: Most Millennials Don’t Want to Cut The Cord

An Evercore ISI Group study of 866 millennial men and women showed that while the younger generation watches most of its video online, they are more than willing to pay for it and are in no rush to cancel their cable/satellite/telecommunication company subscriptions. According to the survey, conducted by Evercore’s researchers Oscar Sloterbeck, Charles Saltzman and James Walsh, more than half of millennials in four age groups -- 13-17; 18-23; 24-29; and 30-35 -- said they were unlikely or somewhat unlikely to replace traditional pay TV for online video.

About 10 percent of 24-to-29 year olds said they were very likely to cut the cord, with less than 10 percent of the other age groups selecting that option. Nearly 20 percent of those aged 24-29 and 30-35 said they have already cut the cord while about 5 percent of 13-to-17 year olds and 10 percent of those aged 18-23 dropped their pay TV package.