Report: US Smartphone Penetration Hits 77.1 Percent

Apple garnered a 44.1 percent share and retained the top market position in the US smartphone OEM market in the three-month period to the end of August, increasing its lead 0.6 percentage points, according to data from comScore and Mobile Metrix. Google’s Android remained the leading smartphone OS platform at 51.7 percent despite losing 0.4 points of market share.

According to comScore’s latest tally, 191.1 million people in the US owned smartphones as of end-August, a mobile market penetration of 77.1 percent for the latest three-month period. Whether it’s OEMs or OS platforms, there’s a lot of market share separating players in the US smartphone market. Samsung, for instance, ranked second among smartphone OEMs with a 27.4 percent market share, down 1.3 points from May. Although third-ranked LG managed to add 0.9 percentage points to its smartphone OEM market share, it could only garner a 9.1 percent market share.