AT&T: OTT Video Plan Obviates Need for Set-Top Rules

AT&T said its planned rollout of a set of DirecTV-branded over-the-top (OTT)services that will rely on a variety of connected retail devices shows how off-base the Federal Communications Commission’s effort to unlock the set-top box is. “This confirms that the FCC’s proposed new rules on set-top boxes are wholly unnecessary, backward looking and would impose significant costs with no corresponding benefits,” the company said in a statement. “Our new services will demonstrate that we and the market generally are moving beyond set-top boxes, and providing consumers more choices than ever to watch what they want, when they want and on the device of their choosing anywhere they happen to be." "Rather than imposing a government technology mandate that will never keep pace with the vibrantly competitive video marketplace, the Commission should allow competition to work.”

AT&T, which has long objected to the FCC’s set-top rules proposal, said its new OTT services, set for a Q4 2016 launch, will support an array of smartphones, tablets, smart TVs, streaming players, and Web browsers. However, it has not announced which connected-TV platforms it will support out of the chute, and whether that will include platforms such as the Apple TV, Roku players, Amazon’s Fire TV and products that run on Google’s new Android TV operating system.