Entercom License Renewal Issues May Increase Six-Fold

The parties pushing to challenge the license renewal of KDND Sacramento are trying to raise the stakes against station owner Entercom. Attorneys for Media Action Center (MAC) and Sue Wilson filed a Petition To Enlarge the license renewal hearing to include Entercom’s entire six-station Sacramento cluster. Should MAC and Wilson prevail, the licenses for KUDL, KIFM, KKDO, KRXQ and KESG would be on the line in the same hearing for the KDND license. Each of the six stations has a renewal application accepted for filing at the Federal Communications Commission but not granted. In late October, the FCC took the extremely rare step of announcing it will decide whether KDND would be granted a new license in what amounts to a trial. At issue is the company’s ill-fated “Hold Your Wee for a Wii” 2007 contest, which led to one of the contestants, Jennifer Strange, 28, dying of water intoxication.