comScore: the iPad Owns 97 Percent of US Tablet Traffic


Author: Greg Sterling
Coverage Type: reporting
Location:
ComScore, 11950 Democracy Drive, Reston, VA, 20190, United States

As part of its new “device essentials” data product release comScore put out some interesting comparative findings about web traffic patterns from a broad array of mobile devices, including smartphones and tablets. But among tablets we’re really only talking about the iPad. According to comScore, the iPad represents “89 percent of tablet traffic across all markets.” In the US the figure is 97 percent. Apple has sold roughly 25 million iPads to date globally, while competitors have seen disappointing sales so far.

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