Cellphone industry's best customers speak Spanish

[SOURCE: The Christian Science Monitor, AUTHOR:Sara Miller Llana]
Hispanics are outpacing others in navigating the newest horizons of the wireless world. They're placing greater importance on taking pictures with their phones and sending text messages far and wide, according to market research companies. They are more likely to have unplugged their land lines altogether. And compared with the general market, they shell out 10 percent more money for their wireless bills. Telecommunications companies have taken note, rushing to capture the market of 40 million Hispanics in the US, from new immigrants to affluent Latin Americans who have been in the US for decades.
http://www.csmonitor.com/2005/1101/p01s03-ussc.html