Subscription TV Resists Cord-Cutters

Although new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- cord-cutting trends are not yet a threat.

Consumers with consumer devices viewing online video content claim to watch between seven and eight hours weekly of programming, it says. But there is no cause for alarm. Overall, there is an 11% penetration rate of specific consumer electronic connected video devices. Still, the study warns that subscription TV sellers must be vigilant in being innovative to combat growing competition.