We Got Game: Nielsen Figures Show Games Are The Most Popular Mobile Content

If the rankings you see of most popular apps -- and the IPO filing from mobile and social gaming giant Zynga and Tapjoy‘s recent $30 million round -- didn't already tell the story for you, Nielsen has spelled it out a bit more: games are the most popular category for mobile content.

Figures released by its analysts note that games are the biggest form of apps content and paid content; and that gamers on the iOS platform play games far more than those on other mobile operating systems. According to Nielsen’s figures, 93 percent of those who have downloaded apps in the last 30 days say that they would be willing to pay for games; compare that to news, at 76 percent. Overall, a whopping 64 percent of downloaders said they had downloaded a game—showing how, while games can be considered niche content by some, they are, at the end of the day, more mainstream than even weather apps.