Study Shows How Kids' Media Use Helps Parents Cope

STUDY SHOWS HOW KIDS' MEDIA USE HELPS PARENTS COPE
[SOURCE: Kaiser Family Foundation press release]
Electronic media is a central focus of many very young children’s lives, used by parents to help manage busy schedules, keep the peace, and facilitate family routines such as eating, relaxing, and falling asleep, according to a new national study released by the Kaiser Family Foundation. Many parents also express satisfaction with the educational benefits of TV and how it can teach positive behaviors. The report, The Media Family: Electronic Media in the Lives of Infants, Toddlers, Preschoolers, and Their Parents, is based on a national survey of 1,051 parents with children age 6 months to 6 years old and a series of focus groups across the country. According to the study, in a typical day more than eight in ten (83%) children under the age of six use screen media, with those children averaging about two hours a day (1:57). Media use increases with age, from 61% of babies one year or younger who watch screen media in a typical day (for an average of 1:20) to 90% of 4 to 6 year-olds (for an average of 2:03). In many homes, parents have created an environment where the TV is a nearly constant presence, from the living room to the dining room and the bedroom. One in three (33%) children this age has a TV in their bedroom (19% of children ages 1 year or younger, 29% of children ages 2-3 years, and 43% of those ages 4-6 years). The most common reasons parents give for putting a TV in their child’s bedroom is to free up other TVs in the house so the parent or other family members can watch their own shows (55%), to keep the child occupied so the parent can do things around the house (39%), to help the child fall asleep (30%), and as a reward for good behavior (26%).
http://www.kff.org/entmedia/entmedia052406pkg.cfm

* Who's Watching the Kids? TV
http://www.broadcastingcable.com/article/CA6337463?display=Breaking+News

* Parents Making Use of TV Despite Risks
http://www.nytimes.com/2006/05/25/us/25crib.html

* Toddlers' TV Habits Run Counter to Medical Advice
http://online.wsj.com/article/SB114847544019661809.html?mod=todays_us_pe...

* Kaiser Stirs Debate Over Kids and Media Exposure
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=10025...