Junk food still stars in TV ads seen by kids


Source: Reuters
Author: Amy Norton
Location:
University of Illinois at Chicago (UIC), Chicago, IL, 60607, United States

Children are seeing fewer sugary, fatty foods advertised on TV, but unhealthy fare still makes up the bulk of food commercials they see, a new study suggests. What's more, researchers found, children were actually seeing more fast-food commercials in 2009 compared with six years earlier. The study, reported in the Archives of Pediatrics & Adolescent Medicine, was aimed at gauging the effects of a voluntary food industry program called the Children's Food and Beverage Advertising Initiative (CFBAI).

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