TV moves to digital age

TV MOVES TO DIGITAL AGE
[SOURCE: Reuters, AUTHOR: Paul Thomasch]
Americans can watch television shows on anything from a computer to an iPod these days, but media companies and advertisers have yet to figure out how best to take advantage of all the new ways to reach audiences, said representatives from Google, Dow Jones, NBC Universal and TNS Media Research. "Broadcast television is still very powerful, it's still the only way to do certain things," said NBC's Ron Lamprecht. "I think there is always going to be a place for consuming a TV show or movie in a certain environment," like a movie theater or a living room. For all the interest in new ways of broadcasting, he noted, most content is still viewed through the television set.
http://www.reuters.com/article/technologyNews/idUSN0641707620071106