US Media Biz To Rise $1.1 Trillion In '11

Just as recent U.S. advertising projections have been downgraded by many studies, so too is the entire U.S. communications industry. But overall, the later seems to be in better shape.

Veronis Suhler Stevenson says overall U.S. communications businesses will rise 4.1% by the end of this year to $1.12 trillion, as well as seeing compounded growth of 5.5% over the next four years to some $1.41 trillion. This is lower than Veronis' estimate last year of a 6.1% compounded growth rate through 2014, getting to $1.42 trillion. Veronis said recent downtrending economic indicators in the third quarter were the reason for its revised multi-year estimates. The better news: U.S. media business overall will rise at a faster rate than recent U.S. advertising -- as well as outperforming single-digit-percentage projected U.S. economic growth.