Submitted by Benton Foundation on July 2, 2009 - 8:11am
Last updated: July 2, 2009 - 8:11am
In an effort to fend off federal regulation, major trade groups in the advertising industry have announced stricter guidelines on how their members use and collect online data. In a report to be released Thursday, a consortium of the trade groups intends to address a growing concern in Washington and among consumer advocates that people are being tracked too much online, with information about their Web surfing, shopping habits and overall interests being collected for advertising purposes.