Christian Madsbjerg

Should Google know your deepest darkest secrets?

[Commentary] Google opens up its Explorer Program, offering the general public an opportunity to purchase Glass for $1,500. Although spots are limited, the expansion of the Glass club has created tremendous excitement across tech blogs and Silicon Valley -- finally, the tools are readily available to record our complete existence, every moment of our lives on Earth, every face we encounter.

According to Google CEO Eric Schmidt, we need not be concerned if our entire lives are recorded and made visible to others, because: "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place." Reality, of course, is far more complex than Schmidt's vision of a flat monoculture of morals. We all do things that we don't want our grandmothers, significant others, friends, or bosses to see. But Glass changes all that because we no longer have control over how our lives are recorded and shared online.

A key driver of our cultural output is our robust civil society -- the private sphere of human interactions outside of business or government that creates and nurtures new ideas. We don't need to go back far in history -- the Stasi, McCarthyism, the Salem witch trials, etc. -- to observe the disastrous cultural effects wrought by the breakdown of civil society. In all of these cases, the usurping of privacy was a key tool of the regime in control; the perception of being constantly watched created a normalizing effect, where citizens slowly internalized the surveillance and modified their behaviors to be less and less idiosyncratic.

[Madsbjerg is a senior partner at ReD Associates]