Research

Reports that employ attempts to inform communications policymaking in a systematically and scientific manner.

Poll shows consumers want Net Neutrality law

A new poll of U.S. consumers has found 74% supporting legislation that enshrines the principals of Network Neutrality. The poll suggests consumers are comfortable with Congress taking the issue out of the hands of the FCC and setting the policy in stone. "Americans overwhelmingly favor a permanent net neutrality law over FCC regulations that can be changed from administration to administration," said Mike Montgomery, Executive Director of CALinnovates, a non-partisan tech advocacy group based in San Francisco, which conducted the survey. Previous research has suggested consumers are growing more concerned about Net Neutrality issues, such as potential throttling, blocking, and the creation of so-called fast lanes. Younger consumers appear to feel more strongly about the legislative route than their older counterparts. In fact, 18 to 29 year-olds were almost twice as likely to support making Net Neutrality the law of the land than continuing to leave the issue up to the FCC.

Republicans Divided in Views of Trump’s Conduct; Democrats Are Broadly Critical

In his first seven months as president, Donald Trump has generally drawn high job approval ratings among Republicans. But a new survey finds that nearly a third of Republicans say they agree with the president on only a few or no issues, while a majority expresses mixed or negative feelings about his conduct as president. A separate survey, conducted on Pew Research Center’s nationally representative American Trends Panel, finds stark divisions between those who approve and those who disapprove of Trump’s job performance in their impressions of the president.

Those who disapprove of Trump cite several concerns about him: 32% point to his personality, including his temperament; 25% mention his policies, particularly foreign policy and its impact on U.S. standing in the world; and 19% fault his intelligence or competence. Trump’s supporters raise different concerns: 17% of those who approve of his job performance cite his use of Twitter and other social media, while 16% say they are most concerned about obstruction from others, such as Congress and the news media. About one-in-ten of those who approve of Trump say their biggest concern is his personality (11%) and a similar share point to his policies (10%).

Broadband Infrastructure Alone Does Not Bridge the Digital Divide

[Commentary] Broadband infrastructure is only a prerequisite for adequate digital inclusion, not a sustainable solution in itself. Research examining the economic impacts of broadband access in rural regions in the US found a stark difference in economic outcomes when ‘access’ was defined as the availability of broadband infrastructure versus ‘access’ being defined as the adoption of a residential broadband connection. Broadband infrastructure alone provided only minimal economic benefits to households and regions, while increased broadband adoption was linked to individual-level and community-level economic improvements.

The cost of fixed broadband subscriptions is often cited as the single most important factor in hindering broadband adoption in areas where the infrastructure is available. However, research suggests that while affordability is certainly key, there are also other factors that should be considered. One well-cited cross-country analysis of cultural factors affecting broadband adoption lists lack of understanding of the services and content that can be accessed online as one reason individuals in the US may not adopt high-speed broadband, as well as an actual insufficiency in online content relevant to a particular community. To truly equalize the digital playing field, we need to carefully consider the factors affecting individuals’ ability to gain high-speed broadband access once the infrastructure becomes available in their geographic region. The findings cited here speak to the importance of investments in educational programs and services addressing digital literacy, content creation, and other aspects critical to sustainable broadband adoption.

[Jana Wilbricht is a Ph.D. Candidate in Communication Studies at the University of Michigan, and worked with NDIA during the summer 2017 as a research fellow of the Consortium on Media Policy Studies (COMPASS).]

Qunnipiac Poll: President Trump’s war on the media is backfiring

President Donald Trump’s war on the media is succeeding in convincing people that press coverage of the president is unfair, according to a new poll from Quinnipiac University, but the net impact on public perceptions of Trump still seems to be negative. The good news for the White House is that by a 55-40 margin, respondents say they disapprove of the way the media covers the president. Some of that, of course, is probably people who think the media is too soft on Trump. But by and large it seems like Trump is basically convincing people of his core thesis about the media: They should be nicer to him. On the other hand, the very same poll says that by a 62-35 margin, respondents disapprove of how Trump talks about the media. And by a 54-36 margin, people say they trust the media over Trump “to tell you the truth about important issues.” In short, it seems that Trump’s media bashing has been a negative-sum game that’s eroded confidence in the press while also eroding confidence in Trump.

Highly ideological members of Congress have more Facebook followers than moderates do

The most liberal and conservative members of the 115th Congress have attracted more Facebook followers than moderates, according to a new Pew Research Center analysis. In both legislative chambers, members’ ideology is a strong predictor of the number of people who follow them on Facebook. The most liberal and most conservative House members had a median of 14,361 followers as of July 25, compared with 9,017 followers for those in the middle of the ideological spectrum. The median number of followers for the Senate’s most liberal and conservative lawmakers was 78,360, while moderates had 32,626.

The FCC’s Net Neutrality Decision and Stock Prices

In “,” Bob Crandall conducts a series of event studies to explore how investors view the effects of the rules on the firms most likely to be affected. Crandall tracks daily equity prices to measure how investors believe the net neutrality regulations will affect Internet service providers (ISPs) and new and traditional media companies (edge companies, or ECs). Overall, Crandall’s analysis identified a limited market response to net neutrality, suggesting that investors did not expect net neutrality regulations to effect significant change in the market. In addition, the small changes in EC equities suggest that investors also believed that net neutrality regulations might not be the boon to EC growth and success that net neutrality proponents expect it to be. This result is particularly notable given the fervor that has developed around this issue. Both proponents and opponents of the FCC’s 2015 Open Internet order argue that regulations or lack thereof will have dire consequences. Crandall’s analysis suggests that the reality may be far more modest.

New study dives into public radio habits of millennials

A new study of millennial public radio listeners suggests that stations should focus on delivering more local and on-demand content to bolster their appeal to the country’s largest generation.

The Millennial Research Project, commissioned by the Public Radio Program Directors Association, found that millennials don’t fit commonly cited stereotypes of being lazy and addicted to technology. It also suggests that their habits are changing how media content is consumed. A common theme from the interviews was that respondents “hold public radio in the highest regard and commonly compare it favorably with the most credible news outlets,” according to an executive summary. But some interviewees also voiced frustrations. Paul Jacobs, VP and GM of Jacobs Media, said that he noticed a shift in perception after the election. Some respondents said they’re “agitated that journalists on public radio are not going far enough, they’re not questioning hard enough, they’re letting people get away with saying things that might not be true,” Jacobs said. “These are perceptions, but they were deeply embedded.” Those respondents “still value public radio,” he said. But “they’re getting a little irritated” and ”they feel there are times when public radio is falling short,” he added.

CBO Scores Public Lands Telecommunications Act

The Public Lands Telecommunications Act (HR 2425) would make most fees collected by the federal government from firms with communications equipment on federal lands available to be spent, subject to appropriation, by federal land management agencies (Bureau of Land Management, Forest Service, National Park Service, U.S. Fish and Wildlife Service, and Bureau of Reclamation).

Those agencies could use those amounts to carry out certain administrative activities. Assuming appropriation of the amounts expected to be available under the bill, CBO estimates that implementing HR 2425 would cost $104 million over the 2018-2022 period. Enacting the bill would not affect direct spending or revenues; therefore, pay-as-you-go procedures do not apply. CBO estimates that enacting the bill would not increase net direct spending or on-budget deficits in any of the four consecutive 10-year periods beginning in 2028. HR 2425 contains no intergovernmental or private-sector mandates as defined in the Unfunded Mandates Reform Act and would impose no costs on state, local, or tribal governments.

Distinguishing Bandwidth and Latency in Households’ Willingness-to-Pay for Broadband Internet Speed

We measure households’ willingness-to-pay for changes in key home broadband Internet connection features using data from two nationally administered, discrete choice surveys. Both surveys include price, data caps, and download and upload bandwidth, but only one includes latency. Together, these surveys allow us to measure tradeoffs between bandwidth and other connectivity features such as price and data caps, and perhaps most notably, provide the only empirical evidence to date of tradeoffs between bandwidth and latency. We find that households' valuation of bandwidth is highly concave, with relatively little added value beyond 100 Mbps.

For example, households are willing to pay about $2.34 per Mbps ($14 total) monthly to increase bandwidth from 4 Mbps to 10 Mbps, $1.57 per Mbps ($24) to increase from 10 to 25 Mbps, and only $0.02 per Mbps ($19) for an increase from 100 Mbps to 1000 Mbps. We also find households willing to pay about $8.66 per month to reduce latency from levels obtained with satellite Internet service to levels more common to wired service. Household valuation of increased data caps is also concave as caps increase from 300 GB to 1000 GB, although consumers place a significant premium on unlimited service. Our findings provide the first relative valuation of bandwidth and latency and suggest that current U.S. policy may be overpenalizing latency relative to reductions in bandwidth and data caps. For example, we find that in its CAF Phase II Auction, the FCC is imposing a bidding penalty for latency that is about five times higher than what our WTP estimates suggest it should be relative to bandwidth offered.

Exploring the Ideological Nature of Journalists’ Social Networks on Twitter and Associations with News Story Content

The present work proposes the use of social media as a tool for better understanding the relationship between a journalists’ social network and the content they produce. Specifically, we ask: what is the relationship between the ideological leaning of a journalist’s social network on Twitter and the news content he or she produces? Using a novel dataset linking over 500,000 news articles produced by 1,000 journalists at 25 different news outlets, we show a modest correlation between the ideologies of who a journalist follows on Twitter and the content he or she produces. This research can provide the basis for greater self-reflection among media members about how they source their stories and how their own practice may be colored by their online networks. For researchers, the findings furnish a novel and important step in better understanding the construction of media stories and the mechanics of how ideology can play a role in shaping public information.