Zucker: Television Facing 'Wrenching Changes'
ZUCKER: TELEVISION FACING 'WRENCHING CHANGES'
[SOURCE: tvnewsday, AUTHOR: Arthur Greenwald]
January 2008
In Politics, Web Surpasses TV for Under-30 Voters
IN POLITICS, WEB SURPASSES TV FOR UNDER-30 VOTERS
A survey by SS&K and Advertising Age of close to 2,000 New Hampshire voters just ahead of this year's primary showed that 40% of adults visited a candidate's home page on the web. And one in four visited a candidate's profile on one of those newfangled social networks. That said, it's not time to start doing the digital dominance dance just yet. While new media has proved effective at extracting money from the already-decided and motivating the under-30 crowd, the study found it is no more than an additive to traditional media strategy. "Persuasion," according to the report, "seems to remain the domain of traditional political communications." TV is still the dominant force. Of those polled, 56% saw TV ads from the candidates, 51% watched TV debates and/or news analysis of the debates and 40% saw the candidates on talk shows or other TV appearances. And there's good news for print: 47% said they read articles in old-fashioned magazines and soon-for-the-grave newspapers.
http://adage.com/campaigntrail/article?article_id=123398
How Do You Maximize Momentum When There's So Little of It?
HOW DO YOU MAXIMIZE MOMENTUM WHEN THERE'S SO LITTLE OF IT?
[Commentary] What can we expect as the ante gets raised in both parties' contests? I believe we'll see even more negative advertising, more direct mail and more push polling in an effort to draw stark contrasts between the chief adversaries in both races. And I expect we'll soon begin to see more campaigns brushing up on their electoral math, concentrating resources in winner-take-all states where a one-vote margin looks like a landslide when it comes to landing the nomination. If Super Tuesday is to the presidential race what Black Friday is to holiday shopping, then pull up a chair, folks. It's about to get interesting.
http://adage.com/campaigntrail/article?article_id=123383
Landmark Selling Two TV Stations, Mulls Other Assets
LANDMARK SELLING TWO TV STATIONS, MULLS OTHER ASSETS
[SOURCE: Associated Press]
Media consolidation concerns Adelstein
MEDIA CONSOLIDATION CONCERNS ADELSTEIN
[SOURCE: Argus Leader, AUTHOR: Faith Bremner fbremner@gns.gannett.com]
A Q&A with Federal Communications Commission member Jonathan Adelstein covering universal broadband, media ownership, FCC reform, and the digital television transition.
http://www.argusleader.com/apps/pbcs.dll/article?AID=/20080128/NEWS/8012...
Advertising Targeting African Americans Tops $2.3 Billion, Nielsen Reports
ADVERTISING TARGETING AFRICAN AMERICANS TOPS $2.3 BILLION, NIELSEN REPORTS
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
Quarter of Apple iPhones "unlocked": analyst
QUARTER OF APPLE IPHONES "UNLOCKED": ANALYST
[SOURCE: Reuters, AUTHOR: Scott Hillis]
CWA's Lobbying Message Costs $640,000
CWA'S LOBBYING MESSAGE COSTS $640,000
[SOURCE: Associated Press]
Requirement for Analog Cellular Service Expires in February
REQUIREMENT FOR ANALOG CELLULAR SERVICE EXPIRES IN FEBRUARY
[SOURCE: Federal Communications Commission]
Virtual Workplaces in the Classroom
VIRTUAL WORKPLACE IN THE CLASSROOM
[SOURCE: BusinessWeek, AUTHOR: Francesca Di Meglio]
Today's business students have grown up with computer-based simulations. So it's only natural that business simulations are growing in popularity in business-school programs -- and threatening the once unassailable dominance of the case study.
http://www.businessweek.com/bschools/content/jan2008/bs20080128_035814.h...