May 2008

Nielsen: Product Placement On The Rise On Broadcast TV

Product placement is way up on broadcast TV, but essentially flat on cable. That's according to a new study of prime time plugs by Nielsen for the first quarter of 2008. But cable still far outpaces broadcast in the number of such plugs. Product placement on broadcast TV was up 39% to 15,404 for the top ten shows in the first quarter, with NBC's Biggest Loser the big winner in placements with 3,977, edging out American Idol with 3,291. The only scripted show to make the top 10 broadcast shows in product placement was One Tree Hill, which came in at number 10 with 557. NBC had three of the top four, with Apprentice (3) and Deal Or No Deal (4) joining Biggest Loser in the winners circle.
http://www.broadcastingcable.com/article/CA6557386.html?rssid=193

American Council of the Blind Named to Consumer Advisory Committee

Federal Communications Commission Chairman Kevin Martin has added Eric Bridges of the American Council of the Blind to the FCC's Consumer Advisory Committee. This appointment is effective immediately, and shall terminate November 17, 2008, or when the Committee is terminated, whichever is earlier.
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-08-1058A1.doc

Congressmen Urge Probe of Defense Dept.’s Influence on Military Analysts

Rep Rosa Delauro (D-CT) and 40 other Members of Congress are calling on the Pentagon’s Inspector General to probe whether the Department of Defense went too far in trying to sway the opinions of military analysts on network and cable TV shows in behalf of the Iraq war in ways that may have been illegal. They called the Pentagon effort an “unethical, and potentially illegal, propaganda campaign aimed at deliberately misleading the American public.”
http://www.tvweek.com/news/2008/05/congressmen_urge_probe_of_defe.php
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Pentagon Used Military Analysts to Deliver Message
http://www.npr.org/templates/story/story.php?storyId=90111757

Obama's Chilly Spring

The man who tried to soar above politics has been brought back to earth by the same media organizations that helped fuel his spectacular rise. After more than a year of mostly glowing coverage, Barack Obama is having to defend his relationship with the Rev. Jeremiah Wright, his temerity in not sporting a flag pin, even his arugula-loving, bad-bowling, let-me-eat-my-waffle persona that fostered what Newsweek has branded "the Bubba Gap." "The media have decided to get tougher on Obama," says St. Petersburg Times media critic Eric Deggans. "There was so much talk about him getting such an easy ride that some journalists got tired of it." When the Illinois senator denounced his former pastor last week, it followed days of saturation coverage of Wright's inflammatory, sometimes eccentric remarks. The press, which was slow to recognize the importance of the Wright controversy -- videotapes of his sermons could have been purchased months earlier -- was no longer willing to dismiss the reverend as a sideshow. Still, says David Greenberg, a Rutgers University professor of journalism and history, the coverage could be far worse. For journalists, he says, "there has been a real infatuation with Obama that has served as almost an unconscious restraint" as many became "taken with the idea of demonstrating their tolerance and America's tolerance by electing a black candidate."
http://www.washingtonpost.com/wp-dyn/content/article/2008/05/04/AR200805...
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Obama Takes Star Turn in Republican Ads

[Commentary] Barack Obama's campaign has spent more than $70 million to air more than 121,000 campaign ads. But the ads starring Obama that his campaign is not paying for are attracting the most attention. Recently, we have seen candidates, interest groups and a state political party all using Obama's quotes, pastor and likeness in an attempt to attack their opponents. This is nothing new. As long as there have been politicians, they've tried to link their opponents, in a game of guilt by association, to identifiable and polarizing political figures. What this trend shows is that the "movement" atmosphere that once surrounded Obama and made him appear untouchable has now seemingly disappeared, at least in some parts of the country. Conservative candidates, the Republican party and right-wing interest groups are not going to hesitate to use Obama's likeness as a way to denounce and triangulate Democratic opponents. This may be something Democratic super delegates consider when deciding which candidate to support. Of course, the bad news for John McCain and the Republicans is that Democrats will still have Bush and Cheney to counter with in ads this Fall.
http://adage.com/campaigntrail/post?article_id=126802

Interim Cap Clears Path for Comprehensive Universal Service Fund Reform

In the wake of adopting an interim cap on payments to competitive eligible telecommunications carriers (ETCs) under the Universal Service Fund (Fund), the Federal Communications Commission says it has taken a crucial first step toward comprehensive reform of Universal Service and intercarrier compensation, two carrier compensation regimes that are directly interrelated. Such comprehensive reform is critical to ensuring the continued provision of affordable telecommunications for all Americans. The Commission's action to cap competitive ETC support, as proposed by Chairman Martin six months ago, will stabilize the Fund, enabling the Commission to now move forward expeditiously on comprehensive reform of both the universal service program and intercarrier compensation.
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-281939A1.doc

Fewer phones, more broadband: FCC struggling to fix USF

A divided Federal Communications Commission has put a cap on Universal Service Fund (USF) payouts, but even the agency's majority calls it a stop-gap measure for a program in serious trouble. The cap on USF subsidies will exempt telecommunications providers operating on tribal lands in the contiguous United States and in Alaska Native regions. The FCC says that the ceiling will remain in place only until the agency enacts far reaching reforms on the USF program. But it is unclear when that will happen, given the chaotic nature of the Commission's decision making process on this issue. Most analysts agree that the USF has to move from subsidizing conventional telephone service to helping extend broadband use to the nation's low-income and rural consumers. The Benton Foundation, among other groups, has been pushing this issue for some time. The nonprofit argues that a general transition to VoIP telephony would save consumers billions of dollars in the long and even short run. Benton calls for the FCC to establish a five-year timetable from analog to digital telephony—"with a hard analog shut off date." This would be similar to the impending DTV transition deadline of February 17, 2009.
http://arstechnica.com/news.ars/post/20080504-fewer-phones-more-broadban...

House Hearing Set on Internet Freedom Preservation Act

On Tuesday, the House Telecommunications & Internet Subcommittee will hold a hearing on the Internet Freedom Preservation Act (HR 5353), which could put some more teeth in the Federal Communications Commission's guidelines on network nondiscrimination, the issue that prompted the Network Neutrality and, more recently, network-management debates. Witnesses will include National Cable & Telecommunications Association president Kyle McSlarrow, Free Press policy director Ben Scott, USTelecom president Walter McCormick and Mitch Bainwol, chairman of the Recording Industry Association of America The bill was introduced by Subcommittee Chairman Ed Markey (D-MA) in February in the wake of various complaints against cable operators and telephone companies for their network-management practices. The result has been more hearings, on the Hill and at the FCC, on an issue that dominated telecommunications debate in the last Congress. The Markey bill would essentially enshrine the FCC's four network-nondiscrimination principles into law, although in language general enough to be open to regulatory discretion. It would also direct the FCC to assess the state of access to broadband services, including via a series of summits with plenty of prior public notice.
http://www.broadcastingcable.com/article/CA6557066.html?rssid=193
* For more on the hearing see http://www.benton.org/node/10734
* For more on HR 5353 see http://www.benton.org/node/9186

Why The 'Right' Gets Net Neutrality Wrong

[Commentary] What do conservatives have against Network Neutrality? Most congressional Republicans oppose the idea of giving consumers freedom on the Internet. They take shelter in their anti-government, anti-regulation rhetoric, preferring to allow Internet freedom to apply to the corporations which own the networks connecting the Internet to consumers, rather than to consumers themselves. There could, of course, be a larger discussion about the meaning of “conservative” and Republican, and whether the two are synonymous. At the heart of the opposition is the “mythology of the market,” that once government “got out of the way,” new technologies emerged. The argument against Net Neutrality really goes off-track when it gets into the nature of private property, the state of competition, and the effect of regulation. That’s more than one track to be thrown off of, so it’s quite the disaster scene. We may need CSI: Telecom to sort it all out.
http://www.publicknowledge.org/node/1545
http://www.publicknowledge.org/node/1544

All eyes on Yahoo for alternate deal to Microsoft

Yahoo faced growing pressure on Sunday to find an alternative strategy to a $47.5 billion takeover offer from Microsoft after the software maker walked away over a major disagreement on price. Yahoo was likely to push for an advertising partnership with Web search leader Google that should help boost its operating performance in the near term, sources familiar with the matter said. It is also still pursuing a deal with another Internet media and advertising major, such as Time Warner Inc's AOL. The expectation that Yahoo Chief Executive Jerry Yang has another strategy up his sleeve could help mitigate a steep descent for the company's shares on Monday, but he will face angry questions from shareholders if nothing materializes.
http://www.reuters.com/article/internetNews/idUSN0228397020080504

Microsoft Drops Bid for Yahoo
http://www.businessweek.com/technology/content/may2008/tc2008053_759938....

Microsoft’s Failed Yahoo Bid Risks Online Growth
http://www.nytimes.com/2008/05/05/technology/05soft.html?ref=todayspaper

After Deal Dies, Yahoo Weighs Its Next Move
http://www.nytimes.com/2008/05/05/technology/05yahoo.web.html?ref=todays...

Giving Up on Yahoo, Microsoft Rethinks Its Internet Options
http://online.wsj.com/article/SB120990343342465453.html?mod=todays_us_pa...

Throughout Microsoft Talks, Yahoo Appeared Unwilling to Sell
http://www.washingtonpost.com/wp-dyn/content/article/2008/05/04/AR200805...

Microsoft drops Yahoo, looks ahead
http://www.usatoday.com/printedition/money/20080505/1b_yahoo05.art.htm

How the 'no deal' went down for Microsoft-Yahoo
http://www.usatoday.com/printedition/money/20080505/3b_msoft-yahoo-side....

Yahoo may not have heard the last of Microsoft
http://www.latimes.com/business/printedition/la-fi-microsoft5-2008may05,...

Yahoo under pressure after deal collapse
http://www.ft.com/cms/s/fccd005a-1a05-11dd-ba02-0000779fd2ac.html

Google's shadow hung over Microsoft-Yahoo deal
http://www.infoworld.com/article/08/05/05/Google-shadow-hung-over-Micros...