August 2008

Obama's VP text message reached 2.9 million people

The Obama campaign's highly anticipated text message announcing Joe Biden as the presumptive Democratic nominee's running mate reached 2.9 million U.S. mobile subscribers last weekend, making it "one of the most important text messages" ever and "one of the most successful" branding efforts using mobile devices, according to Nic Covey, director of insights for research firm Nielsen Mobile. Covey bestowed those superlatives despite some major problems with the Obama text message initiative, which promised people who signed up that they'd be the first to know the news. It didn't quite work out that way. Major news organizations broke the news late Friday night that Obama had chosen his Senate colleague, Biden. That forced the campaign to send out the text messages about five hours earlier than they had planned -- at about 3 a.m. EDT Saturday (midnight Pacific Time), when most supporters probably were sound asleep.

Networks Sleep While Democracy Burns

[Commentary] Sometimes mainstream media reveal their failures in displays so stark that it makes the job of media critics too easy. NBC, ABC and CBS frequently forget to serve their viewers, to be sure, but certain miscues are a special boon to bloggers and media reformers, who work tirelessly to show that the titans of the mainstream consistently miss the most important stories of our time. Network coverage of the political conventions this week and next is a case in point, as American politics takes a back seat to mainstream media reality. The "Big Three" have decided that democracy is bad for business, and are treating viewers to excited hormones (ABC's "High School Musical"), miniskirts (NBC's "Deal or No Deal") and bachelor hi-jinks (CBS's "Two and a Half Men") instead of Democratic and Republican convention coverage in Denver and Minneapolis.

ABC's Attempt To Film Donors Ends in Arrest

An ABC News producer was arrested outside a downtown hotel here Wednesday while he and a camera crew tried to shoot footage of corporate donors leaving a meeting with a group of Democratic senators. Asa Eslocker, who works with the network's investigative unit, was charged with trespass, interference and failure to follow a lawful order. He was released four hours later on a $500 bond. "We expect to see this kind of behavior in Myanmar, not in Denver, Colorado, at a national political convention where a reporter is trying to videotape big-money donors trying to meet with elected officials," said ABC spokesman Jeffrey Schneider. Footage of the incident showed one police officer pushing Eslocker as the producer backpedaled across the street, and another officer placing his hand around Eslocker's neck. Eslocker kept saying that it was a public street and asking what law he was violating. Schneider said Esocker never entered the Brown Palace Hotel, where the meeting was taking place.

Finding Use for the Airwaves' 'White Spaces'

The Federal Communications Commission has spent nearly a year testing devices designed to use empty television channels, known as white spaces, for high-speed Internet service. As those tests near conclusion, the agency is evaluating yet another proposal about the best use of the airwaves. Technology giants such as Google, Microsoft and Motorola want the FCC to let them use vacant channels without licensing to provide cheap wireless broadband. But TV broadcasters and wireless microphone makers are opposed, saying multiple companies using the same white space could mean more interference for their broadcasts. Qualcomm, a wireless chip maker, and CTIA, the wireless industry's lobbying association in Washington, are calling for the airwaves to be auctioned off and licensed. Qualcomm said licensing the airwaves will ensure wider coverage and protection from interference, and auctioning the spectrum would raise money for the government as well.

Monday Convention Coverage Draws 22.3 Million Viewers

The 10 to 11 p.m. hour on the first night of the Democratic National Convention attracted approximately 22.3 million viewers, according to Nielsen Media Research, compared with the approximately 18.5 million who watched it in 2004.

AT&T has high profile presence at Dem convention

Telecommunications giant AT&T is virtually everywhere at the Democratic National Convention, wining and dining delegates and members of Congress with a relentless schedule of luncheons and evening parties. AT&T has the most high-profile corporate presence in Denver. It is a major sponsor at the convention, it is holding daily lunches for state delegations at the Pinnacle Club, with its startling views of the Rocky Mountain range, and is co-hosting other receptions as well.

Dem Delegates Back Clarifying Public Interest Obligations

It's official, support for Network Neutrality, media diversity, public interest obligations, and free airtime for candidates are officially enshrined in the Democratic platform. The platform, which was approved by the Democratic Convention delegates Monday, was put up for a vote by a former top media executive, ex-Discovery Channel President Judith McHale, who is co-chair of the platform committee. The platform, which is the party's official position on a variety of issues, includes a promise to "protect the Internet's traditional openness," as well as to ensure access to broadband by all and the naming of a chief technology officer whose job will include overseeing the creation of an interoperable communications network. The platform reflects Sen Barack Obama's stated belief that he favors technology over government regulation of content. "We will give parents the tools and information they need to manage what their children see on television and the Internet in ways fully consistent with the First Amendment," says the party.

Jon Stewart Hails Newspapers' Campaign Coverage -- Hits Cable News

"Daily Show" host Jon Stewart ripped cable news networks but hailed newspapers for their political coverage. Yet Stewart observed that newspapers are fighting "a losing battle because they're getting overshadowed." Among other descriptives, he labeled the cable news networks "gerbil wheels." Other highlights from his talk, as observed by Howard Kurtz of The Washington Post: Stewart hit Fox News in particular as "an appendage of the Republican Party." He called Fox's "fair and balanced" slogan an insult "to people with brains. ... Barack Obama could cure cancer and they'd figure out a way to frame it as an economic disaster." Stewart also knocked CNN and MSNBC's "false sense of urgency they create, the sense that everything is breaking news. ... The 24-hour networks are now driving the narratives, and everyone else is playing catch-up."

Can Obama Turn Friends into Voters?

If online "friends" were a proxy for voters, Barack Obama could accept the Presidency, and not just the Democratic nomination, on Aug. 28. With more than 1.8 million supporters on Facebook and MySpace (NWS), Obama's base on the leading U.S. social networks is nearly seven times that of John McCain. But history hasn't shown that online supporters turn out in November. If anything, it's proved the opposite. Remember the Deaniacs? Howard Dean's supporters were all over social networks such as Meetup.com in 2004, making the current Democratic National Committee chairman the presumptive nominee that year. But Dean's overwhelming Web support didn't translate into dominance in the primaries. Already, some of Obama's highest-profile online supporters have proved fair-weather friends at the polls. The famed "Obama Girl," whose video about having a crush on the politician has been watched nearly 9.3 million times on YouTube, reportedly didn't vote in February's primary in New Jersey, where she is registered. Obama's campaign and the social networks themselves are determined to make sure this election will be different. They're employing a variety of techniques unique to social networks, such as leveraging users' friend connections, to try to ensure that supporters turn out in November. "There is a huge difference between 2004 and 2008 because of social media," maintains Andrew Rasiej, co-founder of the Personal Democracy Forum.

It Takes Tech to Elect a President

Technology and an appreciation of how to use it have always been important to political campaigns. Franklin Delano Roosevelt used radio to get his message across effectively to voters. Lyndon Johnson rode a helicopter to get him around Texas in his famous race for the Senate. John F. Kennedy understood the power of television better than Richard Nixon during the race for the Presidency in 1960. And Republican operatives in the 1970s built direct mail into a fund-raising behemoth that powered party gains for 20 years. The current generation of Presidential candidates -- and their advisers, such as James Carville, Karl Rove, and David Axelrod -- will likely go down in history as even more innovative in their ability to use technology to an advantage.