September 2008

How Presidential Advertising Is Like Auto Advertising

The thought process behind buying a car is the same one consumers use at the polls: Both decisions come with a commitment of two, four or six years; Potential customers are engaged for a short period of time; People actually do their homework before committing; People want us to believe they decide based on facts, when it's really an emotional decision; and There's plenty of negative advertising. Whether advertising political candidates or cars, it's absolutely critical to make sure potential customers/voters make a connection to the brand that is both logical and emotional. That's why shopping for a new congressman or a new BMW is almost the exact same process.

McCain camp attacks New York Times

Steve Schmidt, a senior adviser to Republican presidential candidate John McCain said Monday that The New York Times is "completely, totally, 150 percent in the tank" for Democratic nominee Barack Obama. At issue was an article about McCain campaign manager Rick Davis's time lobbying for an organization that carried the banner for recent bailed out mortgage giants Fannie Mae and Freddie Mac.

Judge Says Part of Rather's Suit May Proceed

Days away from election '08, some lingering issues from 2004 are still being settled. New York Supreme Court Justice Ira Gammerman ruled Monday that former "CBS Evening News" anchor Dan Rather can continue with his $70 million breach-of-contract suit against CBS, but he cannot sue Viacom, CBS' former parent company. CBS had filed a motion to dismiss the suit altogether.Rather stepped down from "Evening News" and later left CBS News altogether in the wake of his 2004 report about President George W. Bush's Vietnam-era service in the Texas Air National Guard. An investigation led by outsiders found that the report was flawed but not overtly politically motivated. Rather, now working for HDNet, filed his suit in September 2007 claiming he had been made a scapegoat.

More on Comcast's Broadband Throttle Plan

Comcast will use equipment from Sandvine, Camiant and a third yet-to-be-determined vendor to temporarily throttle back the speeds of the heaviest Internet users during times of network congestion, the operator disclosed in regulatory filings. "The goal of Comcast's new congestion management practices will be to enable all users of our network resources to access a 'fair share' of that bandwidth, in the interest of ensuring a high-quality online experience for all of Comcast's [high-speed Internet] customers," the operator said in the FCC filings. Sandvine, in a statement Monday, said terms of the agreement have not yet been finalized. Based in Waterloo, Canada, Sandvine demonstrated the Fairshare system at The Cable Show '08 in May. Comcast acknowledged that it currently uses Sandvine's Policy Traffic Switch 8210 to limit the number of upstream connections certain P2P applications can initiate. Under the new technique, Comcast will use the vendor's Fairshare tool to determine when a cable modem termination system (CMTS) port is close to being congested. In addition, the MSO said it will use Camiant's PacketCable Multimedia servers to instruct a cable modem termination system (CMTS) which specific modem should be curtailed. A third component, an Internet protocol detail record (IPDR) server, will analyze cable modem volume usage, but Comcast said it has not yet selected a vendor. Comcast expects to cut over to commercial deployment of the protocol-agnostic systems starting Nov. 15, with its entire footprint converted by Dec 31.

Public Knowledge asks, "Why ... does Comcast need both its real-time network management system and the 250 GB monthly cap on consumer usage? Will consumers end up paying more for less bandwidth to use? Is it fair to consumers to punish them based on usage lower than the advertised speed? Is it a problem to punish a consumer now for what transpired on the network 15 minutes ago, even if a customer not contributing to congestion at the moment? Will there be anticompetitive aspects to limiting consumer use of video over the Internet, but not on the Comcast cable network?"

Rep Donna Edwards on Broadband

Rep Donna Edwards (D-MD) said the US needs to adopt a comprehensive broadband policy to bring connections to many areas of the country that don't yet have them. Rep Edwards said she does not have access to broadband service in her Fort Washington, Maryland, home. Rep Edwards hasn't used her home dial-up connection for months, she said during a OneWebDay event in Washington. "It's too much of a pain," she said. "It's too cumbersome. All of the data, all of the information that really I most want, you can't just handle on dial-up." In addition, an elementary school near Edwards' house has limited access to the Internet, she said. The students "really should be engaged on the Internet for information, for resources, for research, but they can't be because they're in an old school with old wiring that's not really equipped to handle today's technology," she said. Without broadband those students will be "left farther and farther behind," Rep Edwards added. Many areas don't have broadband despite government reports saying about 99 percent of U.S. postal codes have broadband service, she said.

Adelstein: Better Broadband Strategy Needed

Federal Communications Commission member Jonathan Adelstein used One Web Day, an annual global celebration of the Internet's impact on society, to press for a more prominent national broadband strategy. "Contrary to some views, I believe broadband penetration does matter -- we need to tap all our resources," he said. Broadband is slower and more expensive in the US than it is in the countries with which we compete internationally and "consistently, the data tells us something is wrong," he said. Adelstein added that even if the country was #1 by all measures, "we [would] still need to press in a public/private effort to stay on top, as technology evolves."

We Can't Afford To Miss This Opportunity To Wire Rural America

[Commentary] In the discussion about government buying bad mortgages to stabilize markets there's been talk about the need for these policies to also address America's infrastructure needs. As we all know, fiber optic networks are the most important and impactful infrastructure of the 21st century. Those countries that get a fiber strand laid to every building are best positioned to drive economic development, find new efficiencies, and open up opportunities to improve all parts of society. As we also know, for around $100-150 billion we could lay that fiber cable to every home in America. We should take $10-50 billion of the hundreds of billions and even trillions that we're using to buy bad debt from and save financial institutions into a fund to wire every rural community in America with a full fiber network.

Why Broadband Matters: Senate Hearing Recap

[Commentary] Last week, Daily attended a Senate hearing in person for the first time. But out of the 23 Senators on the Commerce committee holding this hearing there were only three in attendance: committee chairman Sen. Inouye, Sen. McCaskill, and the infamous Sen. Stevens (aka Mr. Tubes). Over the course of the hearing three other Senators showed up but by the end there was only Chairman Inouye. but the Chairman made the most of the opportunity. He shared his belief that broadband is just as important an innovation as the printing press, that it's a shame we don't have this universally available and utilized, and that something must be wrong if we who were the pioneers of the Internet are now not much better off than a third-world country. Two are important points he made are: one, if we have no broadband policy, than this becomes a political issue, which it has, pitting left vs. right at a time when we need to all be working together and when we're all in general agreement that broadband's important and we need to be doing more to spur deployment and adoption; and two, he expressed his frustration over the fact no one can tell him how much it'll cost to get these networks built and fully utilized. He implored the presenters to send him and his colleagues more hard data about costs, efficacy, and the like, that they're starving for information to help guide their decision-making. He even went so far as to say that he's got no problem putting in an earmark, he just needs to know for what, how it will help, and what it will cost.

Sen Sanders Concerned About DTV Transition

Sen Bernard Sanders (I-VT) wrote Federal Communications Commission Chairman Kevin Martin to register his strong concern about the digital-TV transition, using terms like "failed" and "extremely dangerous" to make his points. His letter came one day before he and others on the Senate Commerce Committee will hear from Chairman Martin and other DTV stakeholders about the pace of the transition and the lessons from the Wilmington (NC) early analog-cutoff test. Sen Sanders charged that the government-industry DTV-education campaign failed to inform viewers they may need new antennas to get DTV and inaccurately downplayed the likelihood of needed modifications to antennas.

Capps Bill Would Postpone Analog Recovery

Apparently Rep Lois Capps (D-CA) is preparing to introduce a bill, the Short-term Analog Flash and Emergency Readiness Act (SAFER ACT), that would postpone the federal government's recovery of all analog TV spectrum on Feb 17, 2009 and require the Federal Communications Commission to develop a market-by-market plan to make analog TV service available until March 3, 2009. The bill would give the FCC latitude to require at least one analog TV station per-market to stay on the air for an additional two weeks. In some cases, the FCC could allow one powerful analog TV station to serve two adjacent markets. The FCC's program, to be drafted no later than Jan.15, 2009, would ensure that the analog station transmitted emergency information as well information about the digital TV transition. Rep Capps, whose district is 41% Hispanic, would mandate DTV transition information be broadcast in both English and Spanish. Cable operators would not be required to carry the analog stations under Capps' bill.