"Potential to Deconsolidate" Could save Media During Downturn
US media and entertainment companies have "generally healthy" liquidity and will be supported by predictable revenue and high profit margins in the current credit crunch, Fitch Ratings said in a report. Diversified companies including Walt Disney Co., News Corp., Time Warner Inc. and Viacom Inc. are best positioned to weather market conditions, Fitch analysts Jamie Rizzo and Mike Simonton said. The companies have "no significant exposure" to Lehman Brothers, which filed for bankruptcy, and the mergers of Citigroup with Wachovia and Bank of America with Merrill Lynch & Co. are unlikely to affect their credit lines, Fitch said. The industry's cash on hand and free cash flow exceed debt coming due over the next three years. "These factors make media companies attractive borrowers for banks and bondholders, even under more selective market conditions,'' the analysts wrote. "The potential to deconsolidate media portfolios to pay down debt could further support creditors in a downturn,'' Fitch said.