As Buyout Fails, Bell Canada Seeks to Bolster a Struggling Business
With the record-setting $50 billion leveraged buyout of Bell Canada all over except for the potential litigation, the company, Canada's largest telecommunications company, once again faces a possibly bigger issue: reversing the seemingly relentless decline of its business. Bell is a humbled giant. It is now the No. 3 player in Canada's wireless market behind Rogers Communications, which also leads the cable television business, and Telus, the dominant telephone company in Alberta and British Columbia. Bell's satellite television service has always lagged well behind cable. And Rogers in Ontario, along with Vidéotron in Quebec, are now poaching about 10 percent of Bell's traditional local phone customers a year. Cable companies now provide about one-quarter of Canada's local telephone service after entering the business in 2004. Many of Bell's most pressing problems date back to the technology boom of the late 1990s. At that time, Bell focused on media company acquisitions rather than on network upgrades. It paid premium prices for, among other things, Canada's largest private television network, CTV, and control of The Globe and Mail newspaper. Bell never fulfilled plans to start selling television through an upgraded wired network about three years ago. That leaves it offering only a satellite television service. Because Canada is far north of the equator, where the system's satellites orbit, many potential customers are unable to receive it.