Media Predictions for 2009
[Commtary] Ten predictions about media for 2009: 1) It gets much worse before it gets better. 2) Online advertising demonstrates it isn't immune to gravity. 3) Media ownership consolidates. 4) After pocketing billions from its cable spin-off, Time Warner announces one of two major deals: merging some assets with NBC Universal, or purchasing Scripps Networks Interactive, which owns HGTV and the Food Network. 5) Ad pullback whacks big broadcast TV networks. 6) News Corp makes a major acquisition. 7) The Audit Bureau of Circulations OKs a new way to count magazine circulation. 8) Radio rolls out a sort of hipster-lite format aimed at urban thirty- and forty-somethings consumed by jobs and parenting. [As if I could be targeted, ha!] 9) The NYTimes sells About.com 10) Laid-off media workers create a "shadow" media industry.