The Federal Communications Commission met to discuss the progress of the upcoming digital television transition on Thursday. The three FCC commissioner expressed relief over Congress' Wednesday passage of legislation delaying the date of the digital television transition from February 17 to June 12.
While proponents of the delay say going forward with the Feb. 17 date would leave too many people without TV, 90% of television industry readers surveyed by TVWeek oppose the delay, citing the additional cost of dual signals and the potential for consumer confusion.
FCC Chairman Michael Copps did not present any "grand plan" of action for the next four months, but said at a monthly meeting that it was still important to "take stock of where we are" and assess what kind of efforts will be necessary to create a "new and effective game plan." Commissioner Robert McDowell expressed concern that the delay until June might confuse some consumers. Lamenting a lack of reliable data, McDowell added, "we have no way of knowing where the unprepared are."
The Commission adopted rules for implementing the extension of the digital television transition. The FCC will require any station that still wants to end analog transmissions by Feb 17 to apprise the agency by Feb. 9. The stations must also air at least 120 PSAs informing viewers of that decision between now and Feb. 17. Chairman Copps said that while Congress wants the FCC to ease the way for stations to switch over, the FCC reserves the right to deny requests from stations to switch to digital-only early "if they do not serve the public interest." Chairman Copps said in his first meeting that the FCC would be flexible in terms of stations that want to still pull the plug on Feb. 17, he said the commission would have the option of not agreeing to do so if it were not in the public interest, including not giving viewers sufficient chance to prepare. For example, he said, if all the major stations in a market were going on Feb. 17, that would bear scrutiny.
Chairman Copps announced that a number of station groups -- including CBS, Fox, NBC, Telemundo, ABC, Gannett and Hearst-Argyle -- had pledged to keep all or most of their stations on the air in analog until June 12.
Not to alarm anyone or anything and we're not suggesting you rush to the store and buy a converter box before you get your government-issued coupon, but Michael Petricone of the Consumer Electronics Association says there could be a shortage of digital-to-analog television converter boxes -- depending on demand. (But, really, no worries, we'll just go out back and make some more.) FCC Commissioner Robert McDowell said that the possible shortfall of coupons was one of the two bombshells in the three-hour DTV update. The other was the revelation by a representative of NTIA that it could be April before coupons start being processed expeditiously given that the money to do so is contained in the economic stimulus package that may not be passed until early March. McDowell wryly observed that the government had accommodated that possible shortfall in converters, saying that while there may not be an boxes on the shelves, that's OK, because there won't be any coupons either.