March 2009

GSA signs deals for agencies to use social networking sites

Federal government agencies can now engage with citizens through popular media technologies such as video-sharing service YouTube, using pre-negotiated service agreements that comply with federal terms and conditions. After nine months of negotiations, the General Services Administration signed agreements with four video-sharing and social networking sites: Flickr, Vimeo, blip.tv and YouTube. GSA did not make an agreement with the online messaging service Twitter because the agency determined the provider's standard terms and conditions aligned with federal requirements. GSA also is negotiating with the social networking sites Facebook and MySpace. The agreements are memorandums of understanding and cover free services only and can't be used to negotiate premium services that require a fee. At least 17 agencies have signed, or are in the process of signing, agreements with one or more of the providers using the template provided by GSA. Agencies with existing agreements with any of the providers can be grandfathered in to the terms and conditions negotiated by GSA. The agency recommends federal employees check with their agencies' Web managers and attorneys to determine the steps they need to follow to enter into an agreement. Most agencies will appoint directors of new media to determine how they can use social networking tools to meet mission goals and comply with President Obama's open government directive.

Recovery.gov faces private rival Recovery.com

Onvia, a 12-year old consulting group, has launched Recovery.com with the goal of providing real-time data on spending that comes out of the American Recovery and Reinvestment Act. The new site promises to aid both businesses seeking contracts growing out of the stimulus package and taxpayers wondering where the money is going. Recovery.com is offering live data streams to subscribers. Onvia is pitching lawmakers and Office of Management and Budget (OMB) officials on their alternative site to contrast what many call a disappointing lack of transparency thanks to the unwieldy task of tracking so much money.

House Oversight of Recovery Act Broadband Initiatives

On April 2, the House Subcommittee on Communications, Technology and the Internet will hold an oversight hearing on the American Recovery and reinvestment Act, focusing on broadband initiatives at the National Telecommunications and Information Administration and at the Department of Agriculture.

The Great Broadband Mapping Distraction

[Commentary] It's unfortunate that the issue of broadband mapping is taking up any time and energy, much less about $350 million in stimulus money. Discussion of mapping takes away from discussion of the real issue ­ deployment, and why large companies have to be begged to provide service to some areas while they go to court and to state legislatures to prevent others from filling the gap. The whole point of a legitimate broadband mapping exercise is for the public and policymakers to see where the service is being offered, at what speeds and price and, as importantly, where it isn't. The "why" it isn't being offered is a separate question the map can't answer. The whole strategy of the telecom industry is to keep any mapping from revealing embarrassing information, like low speeds, high prices and spotty coverage and to keep anyone else from verifying the information it does put forward. Connected Nation (CN) is already gearing up to capture a big piece of the action, holding a webinar to tell state agencies that CN is one go-to group, one-stop shop that states need to make their mapping dollars work. That would be unfortunate on any number of levels, in part because the industry strategy has been to use public dollars to privatize the mapping function. Enough already. It's clear that the public sector wants transparency and accountability in broadband data reporting and subsequent mapping. The industry, voiced through Connected Nation, does not. There's no point in spending lots of time negotiating this. Both the Commission and NTIA should move to Plan B, which is collecting information without involving the telephone and cable companies. There are legitimate, for-profit mapping companies that don't have ties to communications carriers, there are community groups, there are any number of other approaches that could be used. It won't be the quick and easy way to getting the information, but it will have to do. Then we can move on to the real issue of how to bring broadband to areas that those same big carriers don't want to serve. They know where they are, even if they don't want to tell us.

Rural broadband vs. red tape

Raul Katz, director of strategy at the Columbia Institute for Tele-Information and an adjunct scholar at the university's business school, says he's "very confident" that rural broadband deployment could create hundreds of thousands of jobs. But first the federal government has to hand out the $7.2 billion it has earmarked to bring high-speed Internet to underserved areas of the U.S. And that, analysts say, could take many more months. Under the American Recovery and Reinvestment Act, the Department of Agriculture's Rural Utility Services, the Department of Commerce and the Federal Communications Commission, will deploy the money. Before broadband builders can get the money, though, the agencies must determine which areas qualify, and exactly how to define broadband. All the money has to be out the door by September 30, 2010. In the past, this time frame might have seemed like fast action for the cumbersome bureaucracies, but in the current economic climate many regard it as hopelessly slow.

AmeriCorps to help Consumers Prepare for DTV Transition

As part of the Federal Communications Commission's comprehensive nationwide DTV transition assistance effort, hundreds of AmeriCorps National Civilian Community Corps (NCCC) members will partner with the FCC to assist individuals who may have difficulty making the switch to digital television, the FCC and AmeriCorps NCCC announced. The AmeriCorps NCCC members will focus on groups the FCC has targeted for special attention, including low-income individuals, minority communities, non-English speaking consumers, senior citizens, consumers with disabilities and individuals living in rural areas or tribal lands. The NCCC, an AmeriCorps program made up of men and women between the ages of 18 and 24, will serve on the front lines of the FCC's DTV transition outreach effort that will extend beyond June 12, the deadline for full-power broadcast stations to cease analog broadcast transmission and to broadcast in digital. The FCC and AmeriCorps NCCC have signed an interagency agreement that will enable AmeriCorps NCCC members to visit homes where individuals need help to connect their antennas and analog televisions to digital converter boxes, help consumers apply for the $40 converter box coupons, make presentations at community events, serve in walk-in DTV help centers and otherwise spread the word to over-the-air populations who haven't yet taken steps necessary to continue watching television after their broadcast stations complete their transitions to all-digital broadcasting.

TV outlets struggle to explain fiscal turmoil

The financial crisis is complicated not just by companies that are too big to fail, but numbers that -- especially for our news media -- are too big to fathom. Television is a blunt instrument, one driven by story and narrative. As such, the nuances of high finance are beyond the grasp of most cable news talent. As MSNBC's Keith Olbermann put it on his program, "We've all been forced to understand the economy to a greater degree than we did before." Some are clearly doing better than others. Put simply, you know how newspeople struggle with topics like TV ratings or polling data, where the significance of modest movement up or down is often wildly overblown? It's a lot like that, only with money. And it's showing up in the reporting being done, which frequently tends to focus on relatively small matters in the larger scheme of things.

Cost-conscious consumers downgrade from cable Internet to dial-up

In today's world of social networking, online videos and music downloads, going from high-speed to dial-up is like switching from a Maserati to a horse and buggy. But some say the hundreds they would save might make them go back, especially for those who have high-speed Internet at work. Though there's no hard and fast data about how many people are switching, there are signs that it is becoming an option for cost-conscious customers. United Online, which owns dial-up providers NetZero and Juno, recently launched an advertising campaign in which Chief Executive Mark Goldston says the average family can save $300 a year by switching to NetZero's $9.95-a-month dial-up service.

AIG drives Online Narrative, Too

While the news agenda of bloggers often differs from that of the traditional press, there was no such divide last week when it came to $165 million in bonuses paid by insurance giant AIG. Outrage over AIG-which has received about $180 billion in bailout funds-dwarfed all other subjects in the social media last week, just as it did in the mainstream press. And as was the case with reaction in the traditional media, the vast majority of online commentators expressed anger over the bonuses while a small minority voiced support. That discussion made the economic crisis overwhelmingly the top subject for bloggers, accounting for 65% of the most linked-to stories by blogs and social media sites from March 16-20, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism.

Local TV News Reports a Drop in Revenue, Ratings

In 2008, local television remained the most popular source of news in America. More than half of the US public (52%) told the Pew Research Center for the People & the Press that they regularly watched local television news. But the number of people who watch local TV news has decreased over the last decade. Even more surprising, falling ratings and falling revenue befell the sector in an election year. Viewership of local news declined or was flat across all timeslots in 2008, a continuation of the audience erosion first observed two years earlier. Affiliates of the four major networks saw sharp audience declines in both evening and late-night news, while ratings for morning newscasts held steady. The trend towards shifting timeslots or adding newscasts to adjust to changing lifestyles and viewing habits seems to have slowed in 2008, as struggling stations made fewer scheduling changes.