Amazon, discounters in book-pricing war
The title of Dean Koontz's upcoming thriller is "Breathless." It is also an apt description of the online book-pricing war taking place among the nation's largest retailers. Koontz is one of several big-name writers whose books are being pre-sold at eye-poppingly low prices. Some, such as Stephen King's latest, are being discounted nearly 75 percent from cover price as retailers race to match their competitors' price cuts. The battle began last week when Wal-Mart lowered the prices on pre-orders for 10 upcoming releases to $10. Amazon.com quickly matched the prices on those books. Then, on Friday, Wal-Mart cut the prices to $8.99, which Amazon matched. But the plot really began to thicken Monday when Target got into the game. It also began selling eight of the books offered by Wal-Mart for $8.99. Not to be outdone by its chief competitor, Wal-Mart on Tuesday beat Target's price -- by a penny.