December 2009

An Internet open to all, but controlled by none

The Internet has long adhered to one basic principle: Nobody's in charge. That hallmark owes to the Internet's grand design. It's basically a global confederation of unrelated computers, making it impervious to hurricanes, earthquakes and other disasters. Hackers regularly attack, but can't shut it down. Governments, try as they might, also can't control it. That doesn't mean the Internet is meddle-proof. Its Achilles' heel: Internet service providers, or ISPs. They control the on-off ramps used by millions to enter and exit the World Wide Web each day. Access is typically provided by phone and cable TV companies, via upgraded phone lines and high-speed cable-TV modems. Currently, the only thing stopping ISPs from abusing their control are four "Internet principles" — voluntary guidelines, which are subject to interpretation. Now, the Federal Communications Commission wants to turn those guidelines into hard rules and extend them to wireless, and that's creating a heated debate across the USA about "net neutrality" — the idea that all Internet service providers should treat all traffic on their networks the same. The goal: to preserve the Internet as a free and open communications platform that's open to all but controlled by none. That was the original goal of the Internet's creators more than 40 years ago.

McSlarrow: Open Internet Rules Could Threaten Openness, Content & Applications

National Cable & Telecommunications Association President Kyle McSlarrow told the Media Institute that "Internet service providers do not threaten free speech." "[W]hen all the dire warnings of the net neutrality proponents are stripped away, there really are no signs of actual harm," he said, but countered there could be real harms from network neutrality rules that forced speech. Weighing in on what he conceded was the "seemingly endless" debate over network neutrality, he took aim at what he called "the strongest and loudest voices for net neutrality rules [who] often cloak their agenda as advancing the First Amendment or, just as frequently, First Amendment 'values.'" The FCC is currently considering expanding and codifying its existing open Internet guidelines, and McSlarrow wants it to think hard about whether those rules can be justified under First Amendment standards. "What is fascinating, and frankly disturbing, however, is how often in recent years that First Amendment principles have been turned upside down in an attempt to advance agendas that themselves threaten true First Amendment rights," he said. He said network neutrality rules could actually restrict speech in a number of ways.

Americans consume 3.6 zettabytes of data, most of it pixels

Researchers from the University of California, San Diego, have produced the latest in a series of reports entitled "How Much Information?" The goal of the work is to provide some estimate of the amount of content that a typical US consumer goes through in a given year, in this case 2008. When expressed in terms of raw bytes, the report's authors estimate a staggering 3.6 zettabytes, which works out to 34GB a day per consumer. But that figure counts everything, including pixels that are rendered and thrown onto the screen by gaming consoles. When considered in terms of words delivered to the actual human consumers, games barely register. The report involved collecting a large number of estimates of various forms of media consumption: hours spent gaming, number of newspapers sold, etc. These were combined with estimates of the amount of information content of each of these, such as the number of words in a typical newspaper, and (when necessary), converting that into bytes. As such, there are undoubtedly significant error bars on most of these estimates, although they're not provided with the numbers in the report. Still, some of the differences are pronounced enough that it's fair to say that even large errors wouldn't change many of the overall conclusions. The other caveat is that past studies of this sort, produced primarily at UC Berkeley (in part by Hal Varian, who's now with Google), have focused on unique content. As a result, they're not directly comparable to the current figures. The only prior study that is directly comparable dates from 1980, which is ancient history in digital terms. The numbers are broken down in three ways.

Bandwidth Hogs Are Real, They're Just Misunderstood

[Commentary] It used to be that no one used their broadband connections much. Broadband providers counted on this minimal usage so they could oversubscribe their networks. They also offered unlimited service to gain another competitive edge over dialup Internet access. And this all worked fine so long as no one was consuming that much bandwidth. But over the last few years the demands on these networks have risen dramatically. This increase stems from the dual factors of power users having more ways to use more bandwidth than ever--like P2P video sharing, Hulu and YouTube, hosted applications, and the use of broadband to enable telecommuting--and more people finding reasons and ways to become power users. This growth in demand is straining traditional broadband business models, forcing operators to invest in increasing capacity without necessarily adding any new revenue to offset this cost. This reality is what's leading operators to explore options like metered bandwidth, so they can recapture their investments and drive additional profits from their heaviest users. This is also what's leading operators to use things like traffic shaping and application blocking.

AT&T moves closer to usage-based fees for data

AT&T is moving even closer to charging special usage fees to heavy data users, including those with iPhones and other smartphones. On Wednesday, Ralph de la Vega, CEO of AT&T Mobility and Consumer Markets, came the closest he has so far in warning about some kind of use-based pricing. "The first thing we need to do is educate customers about what represents a megabyte of data and...we're improving systems to give them real-time information about their data usage," he said. "Longer term, there's got to be some sort of pricing scheme that addresses the [heavy] users." AT&T has found that only 3 percent of its smartphone users -- primarily iPhone owners -- are responsible for 40 percent of total data usage, largely for video and audio, de la Vega said. Educating that group about how much they are using could change that, as AT&T has found by informing wired Internet customers of such patterns.

UK agrees tax to back broadband

A $10 levy on fixed phone lines to fund the roll-out of high-speed broadband networks was greenlit Wednesday by the UK government. The tax will be used to ensure that 90% of the population has access to next-generation broadband by 2017. Announcing the move, the government's Chancellor of the Exchequer Alistair Darling said, "We are modernizing the U.K.'s digital infrastructure and, in the process, creating thousands more skilled jobs." However, critics of the tax, announced in summer's "Digital Britain" report, said rolling out broadband to remote areas of Blighty should be left to the market and not subsidized by the public.

Rep Watson Wants Broadband Strategy to Create 'Global Students'

Rep Diane Watson (D-CA) said broadband-enabled technology is an indispensable tool for educating a generation of young Americans to operate in a globalized world and share knowledge with their peers worldwide. but she warned that gaps in technological capabilities between societies may increasingly place them on threshold between what Alvin Toffler called the Second and Third Wave of Civilization. Rep Watson praised the Obama administration's broadband initiatives with an "innovation agenda" capable of tackling the "grand challenges."

Changes Require New Thinking

Commerce Secretary Gary Locke said Wednesday that given the dramatic changes that the Internet has undergone in the 10 years since the Organization for Economic Cooperation and Development first released its e-commerce guidelines, government officials must re-evaluate how they think about policymaking. He spoke at an OECD conference at the FTC on consumer protection in the digital age which is the start of a process launched by the OECD to update the organization's 1999 guidelines to reflect the dramatic technological changes that have occurred in the last decade. In describing some of the changes in the last decade, Sec Locke noted that Google didn't begin providing keyword-based ads until 2000, now "hundreds of thousands of advertisers use Google's AdWords." He added that in 1999 only one company offered a "dedicated" Web service for cell phones, while in 2008 more than 160 million Internet-connected smart phones were sold.

Carriers Get a Wake-up Call

Carriers are rapidly losing their power in today's mobile ecosystem, and don't seem entirely aware of that fact. Companies such as Google, Amazon and Apple have already stripped carriers of some of their power by setting up their own billing relationships with consumers, delivering GPS data outside of the carriers' own data — even by building application stores. All the carriers are left with are their pipes and their relationships with a large number of consumers. Carriers need to stop grasping at the past and move forward by acting as a broker among the various constituencies that want network access.

The misleading new cell phone ads from AT&T and Verizon

If you were choosing a cell-phone provider based on TV ads alone, you'd have to pick Verizon. During the last couple months, the company has pummeled AT&T with a series of clever commercials that highlight its larger 3G network coverage area—Verizon's coverage map of America is bathed in red, while AT&T's is mostly empty. AT&T's response has been pretty lame: a lawsuit (since dropped) claiming Verizon's ads are misleading, a press release that claims to "set the record straight" but that really just offers a lot of unrelated spin, and a series of counterattack ads in which a chubby Luke Wilson spouts the same unrelated spin. AT&T doesn't directly dispute the claim that Verizon offers 3G coverage in more places. Instead, the company says that it offers cell service of some kind in 97 percent of the country. AT&T also claims that in places where it offers 3G service, its network is faster than Verizon's—well, at least according to studies that AT&T itself commissioned. So which company's commercials should you believe? Neither.