Broadband Breakfast Panel Zooms In On Broadband Adoption
National Telecommunications and Information Administration Deputy Administrator Anna Gomez offered the keynote address before panelists explored how to best to expand broadband adoption and maximize access.
“Expanding broadband is key to the Obama Administrations mission to expand innovation,” Deputy Administrator Gomez said, kicking off the event. Gomez presented an overview of the recently released Digital Nation report, the largest and most in-depth study of broadband use and access ever conducted by the Commerce Department. The Census Department gathered and analyzed the data in conjunction with the NTIA.
The report found that while adoption rose 5 percent between 2009 to 2010; many households in America still do not subscribe to broadband speeds fast enough to do common Internet activities, such as watch streaming video. “This lack of access and speed mean that one third of Americans are cut off from the growing digital economy,” Gomez said. “Not having access to broadband cuts citizens off from vital resources.” While there are many reasons why consumers do not adopt broadband, Gomez said that the Digital Nation report found that most non-adopters claim lack of interest as their main reason. “We found that 28 percent of non-adopters claim lack of interest. This makes our targeted adoption programs through the Broadband Technology Opportunities Program even more important than we anticipated,” Gomez went on. “Many of our sustainable broadband projects are providing us key information on how these targeted populations are starting to use broadband. We intended to take the information we learn and expand it to programs across the nation.”