Bamboom Labs wants to help people cut their cable cords by putting local TV broadcasts online with all the digital trimmings -- that is, the ability to watch live or recorded shows in high definition on any device with a browser, anywhere a broadband connection is available.
It's technologically ingenious, but I can't decide whether it's a service the market has been waiting for or a lawsuit waiting to happen. Or maybe it's a solution to a problem not many people are eager to solve. The New York-based startup is the brainchild of Chaitanya "Chet" Kanojia, former chief executive of Navic Networks, whose technology in set-top boxes enabled cable and broadcast networks to measure audience demographics and match advertisements to them in real time. His time at Navic taught him that at any given moment, about half of pay TV viewers were tuned in to local broadcast channels. That observation led him to believe that if he could get live broadcast signals to people reliably, with the ability to time-shift shows and watch them on any device, and with the social features of the Internet, they'd be more willing to abandon cable and satellite TV.
Bamboom is putting up multiple antennas -- thousands of antennas smaller than your thumb, with miniaturized receiving elements packed into high-density arrays. It then lets customers rent an antenna and the equipment needed to record and store shows online, then retransmit them through the Net in formats customized for the device they're using. Those range from full-size high-definition (720P) images for computers and Internet-connected TVs to credit-card-sized videos for smartphones.
This approach, the company's lawyers argue, doesn't violate the copyright owners' exclusive rights to duplicate, distribute or publicly perform their works, because Bamboom isn't doing the recording or retransmitting -- its customers are, using equipment supplied by Bamboom but controlled by the viewers. Nor do viewers share the copies they make, stream a program to more than one device at any time, or stream more than two shows (to separate devices) simultaneously.