June 2011

Familiar TV Anchors Move On, Hoping to Profit on Their Own

Television is undergoing a sea change this season as a dozen famous television anchors and celebrities — whose shows are watched by more than 40 million viewers every day — are leaving their longtime perches.

To name a few, on June 3, Jim Lehrer ended his daily duties on the “PBS NewsHour”; on June 6, Scott Pelley replaced Katie Couric on the “CBS Evening News”; on June 8, Meredith Vieira will leave the “Today” show on NBC; and later this month, her former colleague Keith Olbermann will start a new show on Current TV. By now, viewers may barely recognize their favorite shows and channels. It seems like the most tumultuous time on the small screen in a generation, but much of the tumult is off the screen, in business meetings about how the media industry is transforming. Although some of those departing, like Lehrer and Regis Philbin, are leaving their shows because of a generational shift, others are moving on because they want a bigger financial stake in their own brands. Couric, Oprah Winfrey and Glenn Beck, among others, are taking equity stakes in themselves, separating from the media conglomerates that have profited mightily from their star power.

A New Voice of America for the Age of Twitter

When Walter Isaacson championed Voice of America’s decision to shut down its shortwave radio broadcasts to China — and shift those funds to the Internet, cellphones and other forms of digital media — he viewed it as the sensible updating of a propaganda playbook dating from the cold war. But nothing is simple in the world of government broadcasting.

Rep Dana Rohrabacher (R-CA), a staunch critic of China, condemned the move, saying it would deprive Chinese listeners of unfiltered news. It amounted, he said, to an American retreat in the face of Beijing’s growing global influence. “Who knew shortwave in China was a land mine?” said Isaacson, a onetime head of CNN who is chairman of the Broadcasting Board of Governors, which oversees Voice of America and its four sister networks. With the Obama administration embarking on a fundamental overhaul of Voice of America and other official broadcasters — one that seeks to adapt their traditional diplomatic missions to the era of Facebook and Twitter — Rohrabacher’s response could be a foretaste of battles to come. As part of its yearlong review, Isaacson’s board is seeking ways to streamline and modernize Voice of America and its sister networks: Radio Free Europe, Radio Free Asia, Alhurra, and Radio and TV Martí. Each service has its protectors in Congress — Cuban-American lawmakers fiercely defend Radio Martí, for example — and they are likely to view any change as a threat.

Social-Media Sites Turn Out to Present One More Land Mine for Politicians

Social network Facebook, Twitter and Google's YouTube have become standard tools for politicians. But, with the push of a button, Rep Anthony Weiner (D-NY) broadcast a lewd photograph over the microblogging service Twitter last month and launched a public relations crisis.

His blunder came from the Twitter equivalent of clicking Reply All on an email. Rep Weiner, whom Time.com named as one of "10 Politicians to Follow" on Twitter, has said he was trying to send a Twitter "direct message," with a link to the racy image, to only one other user. But he used the wrong coding for the message, which included his and a Seattle student's Twitter account names, plus a link to the photo. That caused it to be sent to tens of thousands of his Twitter followers. Despite his efforts to delete it, it was quickly archived and retweeted. Thus did Rep Weiner join a growing list of politicians, celebrities and companies that have discovered the power online social media have to build an audience -- and enable embarrassing goofs.

Avaya Sets Plans to Go Public, Again

Apparently, Avaya, a maker of phones and other telecommunications gear, plans to file for a $1 billion initial public offering as early as this week, making it the latest technology company seeking to tap into a resurgent IPO market.

The offering for about 20% of Avaya, which was taken private by buyout firms Silver Lake and TPG Capital in 2007, could value it at $5 billion or more. The exact numbers -- and indeed whether the private-equity firms can pull off the IPO -- will depend on market sentiment at the time of the offering. Typically, there is a lag of two months or more between the filing of an IPO and its trading debut. Avaya's business has been buffeted by anemic corporate telecom spending and a weak global economy. In its fiscal year ended Sept. 30, Avaya had $5.1 billion in revenue, up 22% from the year before but little changed from 2003. Last year's revenue gain was mainly the result of an acquisition. The company reported a loss for the full year of $874 million. In spite of the company's losses, Avaya's owners stand to do well on the IPO deal that's under discussion.

Big Pop Seen for Online Ads

Marketers are poised to ramp up their spending on Web ads this year more quickly than previously expected, as advertisers allocate an increasing share of their budgets to the Internet, according to new projections from eMarketer.

Online ad spending is expected to increase 20% to $31.3 billion in 2011, eMarketer predicts. The research firm previously pegged growth for Internet ad spending this year at 10.5%, to $28.5 billion. The boost marks a return to increases in the online-ad market that haven't been seen since 2007, before marketers started curtailing their budgets in the most recent recession. The Internet continues to steadily take advertising share from other traditional media, like newspapers and magazines. While television still dominates ad spending, the Internet now ranks second and is expected to capture a 20% share of marketers' ad budgets this year, compared with 38% for television, eMarketer says. Spurring the uptick in Internet advertising is a rush of spending on display ads, the graphical ads that appear alongside the border of a Web page and can include text, pictures and video, says David Hallerman, an analyst with eMarketer. Marketers are expected to spend $12.3 billion on display ads in 2011, up 25% from last year. After search, display is the most popular format in online advertising and is expected to take up 39% of marketers' online-ad budgets this year. Online video advertising, meanwhile, ranks as the fastest-growing segment.

Policing the Internet

[Commentary] Hollywood studios, record labels and other U.S. copyright and trademark owners are pushing Congress to give them more protection against parasitical foreign websites that are profiting from counterfeit or bootlegged goods. The Senate Judiciary Committee has responded with a bill (S 968) that would force online advertising networks, credit card companies and search engines to cut off support for any site found by the courts to be "dedicated" to copyright or trademark infringement. Its goals are laudable, but its details are problematic.

The main problem with the bill is in its effort to render sites invisible as well as unprofitable. Once a court determines that a site is dedicated to infringing, the measure would require the companies that operate domain-name servers to steer Internet users away from it. This misdirection, however, wouldn't stop people from going to the site, because it would still be accessible via its underlying numerical address or through overseas domain-name servers. A group of leading Internet engineers has warned that the bill's attempt to hide piracy-oriented sites could hurt some legitimate sites because of the way domain names can be shared or have unpredictable mutual dependencies. And by encouraging Web consumers to use foreign or underground servers, the measure could undermine efforts to create a more reliable and fraud-resistant domain-name system. These risks argue for Congress to take a more measured approach to the problem of overseas rogue sites.

What the iCloud will cause to happen next

Now that Apple has introduced iCloud, what happens next? Two counter-moves are inevitable.

One will come from Google, and is likely to be rapid. Building automatic syncing into the Android platform is now essential, and must happen soon. Apart from anything else, it is one way to use the company’s astounding smartphone success to stimulate flagging sales of Android tablets. You can be sure that Microsoft would dearly like to respond in the same way, and this has to be a core feature of Windows 8. That, though, is still some months away. It is now vital that Microsoft gets this into the early test version of the software that it is likely to put into developers’ hands at its September PDC conference.

The second counter-move will come from other device makers looking for ways to defend themselves against Apple. They need to build more of the same back-up and syncing features into their own families of devices – and they need to exploit their relative openness as a way to counter Apple’s powerful, but closed, device universe. One way to do that is to align themselves with cross-platform services that have already gained a critical mass of users, like Dropbox, whose service is used to spread content between devices. What they lose in “stickiness” (there will be less reason to buy more devices from the same company) they will gain in usefulness.

But to really rival Apple, other device makers will have to match the extreme simplicity of the iCloud. That is the real innovation that Apple came up with this week: there is no need to mess with moving files between folders or “sharing” data, it just works.

Fighting for Attention

If there wasn't already enough proof that the old boob tube is under assault from the home computer: Three-quarters of respondents to the most recent Adweek/Harris Interactive poll confirmed that they have watched a TV show online, and nearly 70 percent have watched a show online before watching it on an actual television.

Yet the threat to television watching is coming from old media, too. Of those people still tuning in, many say they aren't necessarily paying attention while they have it on. Some 44 percent of the respondents said they’re reading a book, magazine, or paperback while watching TV.

Changes to the open Internet in Kazakhstan

[Commentary] Last month, the Kazakhstan Network Information Centre notified Google of an order issued by the Ministry of Communications and Information in Kazakhstan that requires all .kz domain names, such as google.kz, to operate on physical servers within the borders of that country.

This requirement means that Google would have to route all searches on google.kz to servers located inside Kazakhstan. Google found itself in a difficult situation: creating borders on the web raises important questions not only about network efficiency but also about user privacy and free expression. If Google were to operate google.kz only via servers located inside Kazakhstan, it would be helping to create a fractured Internet. So Google has decided to redirect users that visit google.kz to google.com in Kazakh. Unfortunately, this means that Kazakhstani users will experience a reduction in search quality as results will no longer be customized for Kazakhstan.

Measures that force Internet companies to choose between taking actions that harm the open web, or reducing the quality of their services, hurt users. Google encourages governments and other stakeholders to work together to preserve an open Internet, which empowers local users, boosts local economies and encourages innovation around the globe.

Analysis: Why Microsoft, Qualcomm and Facebook are in favor of AT&T-T-Mobile merger

[Commentary] In a group letter to the Federal Communications Commission, Microsoft, Qualcomm, Research in Motion, Facebook, Yahoo, Avaya, Brocade and Oracle rehashed many of the same arguments that AT&T has been vocalizing about how the merger would supposedly benefit consumers.

A combined AT&T and T-Mobile would build a higher capacity network with a much greater cell density and much bigger footprint, the letter states. And such capacity is needed to support all of the high-bandwidth apps and services these companies plan to offer, the letter concluded. I find that a little hard to believe, especially coming from the best and brightest of North American tech sector.

Microsoft, RIM and Qualcomm have some of the smartest engineers in the world so I suspect they can add. They know the sum of AT&T and T-Mobile’s spectrum and networks won't be greater than their parts. Sure AT&T will get a 40 MHz LTE network, but it’s not as if it that extra 20 MHz would spring spontaneously from AT&T and T-Mobiles’ loins. T-Mobile’s already is using it for a mobile broadband capacity network of its own, and unlike AT&T, it already has its ‘4G’ network built—fiber backhaul, dual carriers and all. One of the biggest misconceptions of this deal is that it will somehow create broadband capacity. That’s plain false. The potential capacity is already there, but today it just happens to be divided among two operators. For Microsoft et al to claim that the merger would create more overall capacity the country over is disingenuous. The letter did point out that the two carriers combined cell sites would give it a greater cell density, thus allowing for more spectrum reuse and thus more capacity. True, but that’s a function of cellular topology, not some magical conjuring of more spectrum. If AT&T chose to spend its $39 billion on acquiring new cell sites, not T-Mobile, it could build a heck of a lot more capacity than it would it gain through the merger. In fact, if AT&T were to invest that money in small cell architectures it could feasibly build a network that would have 200 times the capacity of its networks today, without acquiring new spectrum. Microsoft et al may be following Verizon’s lead in thinking the less the government interferes with this merger, the less it will interfere with their own merger activities and business policies in the future.

But I also suspect there may be something more cutthroat at work here. The fact is that fragmentation in this industry is a big problem and operators are big source of that fragmentation. Ever operator has a different set of technologies over a different set of bands. They have different policies, different certification procedures and different network application programming interfaces. T-Mobile and AT&T can't just carry the same phone. They have to brand the same devices in different ways to make theirs seem special. On the feature phone side, applications have to be tailored not just to the operator’s portal, billing mechanism, but also to their unique set of devices. Device vendors and application developers face this same problem hundreds of times over globally, but the U.S. is a special case due to its sheer size and status as the world’s mobile data testbed. If they could deal with three major operators rather than four, I bet Microsoft, RIM and the rest would consider themselves lucky.