Ford to Send an Upgrade for Digital Dash Controls
Ford plans to send customers who bought vehicles equipped with a digital-dashboard-control system—called MyFord Touch—a free upgrade, following complaints about the system's appearance and operation.
The MyFord Touch upgrade, contained on a flash drive, will be sent to customers early next year. It highlights both the challenges and the advantages presented to auto makers and consumers by the rapid evolution to digital-control systems in vehicles. New digital-control systems—designed to emulate computer touch screens—have flummoxed customers accustomed to physical knobs and buttons, and uncomfortable with navigating through layers of screens at highway speeds. But Ford's upgrade move illustrates a benefit of digital technology: The look and feel of a digital dashboard can be changed in a few minutes by changing software. Revamping mechanical dashboard displays can take months or even years of expensive retooling, and customers who bought earlier models would still be stuck with what they had.