A Comic Distributes Himself
Louis C. K. is a freak about doing it himself. He writes, directs, produces and acts in his own series, “Louie,” then edits it himself with Final Cut Pro on his Mac. And now the king of D.I.Y. has one more credential: distributor.
A scabrous and successful champion of the everyman, Louis C. K. decided last week to go direct with his fans: no cable special, no middleman, just a simple download for $5 on his Web site to see his comedy show “Louis C. K.: Live at the Beacon Theater.” The show could be viewed as the consumer wished, with no rights protection or expensive subscription. A buy-it-and-watch-it proposition, no cable company involved. He was also, of course, enabling people to watch it free — without digital rights management, it was there for the pirating — and some went right to the torrent sites and did so. But many, many other people paid the fiver and got a package of two streams and three downloads, which could be burned to a DVD or streamed on a smartphone and wherever else they felt like watching it. About 175,000 people had bought his special through PayPal. He expected 200,000 total downloads by the weekend, which meant he would have grossed $1 million. After covering costs of about $250,000 for the live production and the Web site, that’s a $750,000 profit. And he owns the rights, and the long tail of buyers, in perpetuity. The transparency of the enterprise, including its cost in relation to how many people bought in, was the subject of media coverage all last week.