FCC’s CALM Act Rules Puts Ball in Viewers’ Court
The new Federal Communications Commission rules aimed at quieting loud commercials and promos take a light approach to compliance and enforcement, industry experts say.
For finding trouble, the FCC will rely of complaints from viewers and will take action only if it finds "a pattern or trend." The rules don't require broadcasters to continuously monitor syndicated and network programming for compliance. However, "large" broadcasters will have to perform annual spot checks of imported programming if it hasn't been certified to be in compliance.