Use Google? Time to Get Real About Protecting Your Digital Self
[Commentary] Going forward, Google is compiling its user data across all of its products, resulting in an omniscient, informed, one-true profile of you, all in the name of serving you more relevant information -- and, of course, ads. To me, the result of this consolidation that gives me cause for concern is the fundamental integration of my entire digital life. When you start pulling together email data with browser data, that really begins to paint a near-complete picture of a life lived on the internet. It's not just search terms, not just circles of friends. It's every last digital scrap of me. As we've moved to cloud-based services, browsers have become the first and perhaps the only application we need to open to get things done on our computers or our phones. I've come to terms with the fact that the convenience of internet-enabled life involves a data trail, but now Google is demanding free reign (March 1 going forward) to piece those data trails together with all the other bits of information it has collected about us.
Personally, I'm inspired to find ways of disentangling myself from my complete and utter reliance on Google products. It's the kick in the pants I needed to export my bookmarks and switch back to Firefox as my default browser. And perhaps I'll start uploading new pictures to Flickr. But I'll admit, I won't be giving up Gmail or moving my searches over to Bing anytime soon. I'm not calling for a boycott by any means, I'm just looking for a little more critical public discourse on our data.
We must each begin to test our thresholds for levels of exposure and begin to question the nature of our relationships with these companies. We must ask ourselves, at what point does Google know more about me than I'm comfortable with? And we must think about these questions not only based on companies' postures today, but on their unpredictable potential use down the road.